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Join Other Innovative Product Leaders from Fortune 100 and Growth Companies

The evolving economic engines of tech moving to SaaS or other “Technology-as-a-Service” models have forever changed the role of Product Management. The daily decisions being made at the Product level are having profound implications on growth and profitability, while a hunger for knowledge and experience in proven subscription/XaaS business models persists.

  • Aha!
  • Autodesk
  • Cisco
  • Gainsight
  • Microsoft
 

About Product Next 2018

At this two-day event, gather deep insights from the world’s leading Product Management executives on:

  • The role of Product Management in the digital transformation
  • Data-driven frameworks for achieving profitable growth
  • Crafting the complete product experience
  • Driving adoption through innovative practices
  • Shifting from “features” to “customer outcomes”

Who Should Come

If you head up technology solutions (hardware and/or software) native to the Cloud or moving there, this event is for you!

  • Product leaders (VPs, CXOs, GMs, directors) responsible for offer development, pricing strategy, go-to-market, product operations, and in-market success
  • Founders and executives focused on driving profitable growth with subscription products

About Product Next 2018

At this two-day event, gather deep insights from the world’s leading Product Management executives on:

  • The role of Product Management in the digital transformation
  • Data-driven frameworks for achieving profitable growth
  • Crafting the complete product experience
  • Driving adoption through innovative practices
  • Shifting from “features” to “customer outcomes”

Who Should Come

If you head up technology solutions (hardware and/or software) native to the Cloud or moving there, this event is for you!

  • Product leaders (VPs, CXOs, GMs, directors) responsible for offer development, pricing strategy, go-to-market, product operations, and in-market success
  • Founders and executives focused on driving profitable growth with subscription products

Featured Speakers

Brian de Haaff - Aha

Brian de Haaff
Author, Co-Founder and CEO, Aha!

 
Denise Stokowski - Gainsight

Denise Stokowski
VP, Product Management & Security, Gainsight

 
Stephen Wilson - Hologic

Stephen Wilson
Sr. Director, Global Strategic Innovation, Hologic

 
Mark Nordick - JDA Cloud

Mark Nordick
SVP, JDA Cloud, JDA Software

 
Ashley Haynes-Gaspar - Microsoft

Ashley Haynes-Gaspar
General Manager, Business Applications, Microsoft

 
Thomas Lah - TSIA

Thomas Lah
Executive Director, TSIA

 
George Humphrey - TSIA

George Humphrey
VP, Managed Services Research, TSIA

 
Laura Fay - TSIA

Laura Fay
VP, XaaS Product Management Research, TSIA

 

Agenda

Tuesday, October 16

Overview of the day.

About the Speakers

Laura Fay is the vice president of XaaS product management research for TSIA. She is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in product management, general management, product development, and customer success.

In recent years, Laura has lived the XaaS business transformation journey at multiple companies. She has experienced success in large well-established enterprises and a number of early stage high growth companies, including Good Technology (acquired by Blackberry), Sendia (acquired by Salesforce), Scalix (Founding Exec), ShareData (acquired by E*TRADE), cc:Mail (acquired by Lotus Development & then IBM) and Retix (co-founder, IPO). Laura holds a Bachelor's degree in Computer Science (Hons.) from Trinity College Dublin, Ireland, and an MBA from Santa Clara University, California.

Patrick Carmitchel is the vice president of product management at TSIA where he currently manages the end-to-end product lifecycle for the digital membership platform and TSIA’s wide portfolio of offerings. He is an innovative product leader with more than 10 years of experience launching successful products. Patrick earned his Bachelor of Science in High Technology Management from California State University San Marcos.

How is the shift to XaaS challenging Product organizations? What are the evolving practice to drive a focused and driven XaaS product culture based on profitability time horizons, increasing release cadences, talent wars, the impact of success science, and more. Hear from an accomplished group of Product Management executives on these critical topics.

About the Moderator

Laura Fay is the vice president of XaaS product management research for TSIA. She is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in product management, general management, product development, and customer success.

In recent years, Laura has lived the XaaS business transformation journey at multiple companies. She has experienced success in large well-established enterprises and a number of early stage high growth companies, including Good Technology (acquired by Blackberry), Sendia (acquired by Salesforce), Scalix (Founding Exec), ShareData (acquired by E*TRADE), cc:Mail (acquired by Lotus Development & then IBM) and Retix (co-founder, IPO). Laura holds a Bachelor's degree in Computer Science (Hons.) from Trinity College Dublin, Ireland, and an MBA from Santa Clara University, California.

Why should Customer Success be Product Management’s new best friend? Join this session to hear from Gainsight’s Product Management VPs, Denise Stokowski and Minh Phan, on their cross-team engagements and practices. You’ll learn from their discoveries of the essential ingredients for this critical partnership and what sets the XaaS product manager apart in the quest to drive product adoption and mitigate customer churn.

About the Speakers

Denise Stokowski is the vice president of product management at Gainsight. She has over 25 years of experience working in software and SaaS companies including Epiphany, Right90 and Marketo. Most of her career has been in the customer success domain of implementation, training and customer support for software applications. She now uses that customer-facing experience and passion for product to lead Product Management for the Gainsight Platform and recently the overall Security and Privacy programs at Gainsight.

Minh Phan - Biography coming soon.

Genuine, heartfelt devotion and loyalty from customers—yes, love—is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You don’t merely like those products, you adore them. And, you adore both the product itself and the people who build and support it. In this keynote, Brian will share what he knows from a career of founding successful technology companies and creating award-winning products. He will reveal the secrets from his best-selling book, Lovability, on the phenomenal growth of Aha! and the engine that powers lasting customer devotion—a set of principles that he pioneered and named “The Responsive Method.”

About the Speaker

Brian de Haaff seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — one of the fastest growing companies in the U.S. and the world’s #1 product roadmap software. More than 200,000 users at the world’s best-known companies trust Aha! to build brilliant product strategy and visual roadmaps. Aha! was recently named one of Inc. magazine's "Best Workplaces" for 2018. The author of Lovability, the bestselling book for product and company builders, Brian writes and speaks about the adventure of living a meaningful life. His two previous companies were acquired by well-known public corporations. Brian is a proud graduate of both The University of California at Berkeley and Northwestern University.

Session details coming soon.

About the Speaker

George Humphrey, is the vice president of managed services research, for TSIA. He is a networking and communications industry veteran of over 20 years with extensive experience in managed infrastructure and application services. Throughout his career, he has held several leadership positions in managed services, including global strategy, product line management, marketing, operations, and client management.

Wednesday, October 17

In the recurring revenue model of XaaS, the post-sale cycle is now really another form of pre-sale cycle to the next commercial event – the renewal. The customer’s renewal decision will be based on their experience with your company and 80% of that decision will likely be based on the product experience. How does the product drive the post-sale buyer’s journey? Is a product-led go-to-market strategy the way forward? In this session you'll hear how future successful companies will design the XaaS customer engagement lifecycle, directly into their product and the practices they are deploying to achieve it.

About the Speakers

Laura Fay is the vice president of XaaS product management research for TSIA. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in product management, general management, product development, and customer success.

In recent years, Laura has lived the XaaS business transformation journey at multiple companies. She has experienced success in large well-established enterprises and a number of early stage high growth companies, including Good Technology (acquired by Blackberry), Sendia (acquired by Salesforce), Scalix (Founding Exec), ShareData (acquired by E*TRADE), cc:Mail (acquired by Lotus Development & then IBM) and Retix (co-founder, IPO). Laura holds a Bachelor's degree in Computer Science (Hons.) from Trinity College Dublin, Ireland, and an MBA from Santa Clara University, California.

Would you ever eat a can of cat food? Under the right conditions, perhaps. On a dare or if you were hungry enough with nothing else to reach for. Well, this is what most product teams aim to build. A minimum viable product (MVP) that is unsatisfying and unlikely to earn loyalty from humans. There is a better way. It starts with a minimum lovable product (MLP) mindset. In this keynote, Brian will share what he knows from a career of founding successful technology companies and creating award-winning products. He will reveal the secrets from his bestselling book Lovability on the phenomenal growth of Aha! and the product planning approach that the world’s most innovative companies use to capture customer ideas, connect strategy to work, share visual roadmaps, and ultimately build products that customers love.

About the Speaker

Brian de Haaff seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — one of the fastest growing companies in the U.S. and the world’s #1 product roadmap software. More than 200,000 users at the world’s best-known companies trust Aha! to build brilliant product strategy and visual roadmaps. Aha! was recently named one of Inc. magazine's "Best Workplaces" for 2018. The author of Lovability, the bestselling book for product and company builders, Brian writes and speaks about the adventure of living a meaningful life. His two previous companies were acquired by well-known public corporations. Brian is a proud graduate of both The University of California at Berkeley and Northwestern University.

Session details coming soon.

About the Speaker

Stephen Wilson is Hologic’s Senior Director of Global Strategic Innovation for the Breast and Skeletal Health Division. In this role, he is responsible for Division Wide Portfolio Management and to filter the front-end funnel to identify disruptive ideation that delights customers globally.

Stephen enjoys more than 25 years of experience in the Medical Technology industry and has launched over 40 products and services in his career. Prior roles include running his own consulting company and a five-year expat assignment to open a cross functional Center of Excellence in Singapore for Welch Allyn Inc. to define, design and launch products and services into Emerging Markets.

Hologic, Inc. (Nasdaq:HOLX) is an innovative medical technology company focused on globally transforming Women’s health and well-being through early detection and treatment. The Company’s core business units focus on breast health, diagnostics, gynecological surgery, skeletal health, and medical aesthetics.

JDA Software is a $1B logistics and supply chain software company based in Scottsdale, AZ. In this session senior vice president of JDA Cloud, Mark Nordick, and group vice president of SaaS Transformation, Luca Barone, will unveil what their business transformational journey to SaaS means for the Product Management teams. Mark and Luca will review the impact of shifting from a technology product to a recurring service offering. This session will deliver their lessons learned while driving this enterprise transformation including effective organizational design, crafting new SaaS offerings and the pivotal role of pricing. You’ll also hear their methods for accelerating the cultural shifts away from tradition business-as-usual. You don’t want to miss it.

About the Speakers

Mark Nordick is the Senior Vice President of Cloud at JDA Software. Mark’s organization is responsible for XaaS product management, strategy, and operations for JDA Cloud. JDA is the #1 supply chain software company providing supply chain management, manufacturing, retail planning, store operations, and collaborative category management solutions. Mark has over 20 years of experience in the technology services and XaaS product management space. Prior to JDA Software Mark spent 19 years at IBM in global and regional leadership roles across sales, consulting, and offering management. Mark holds a B.A. in Business from the University of North Texas and resides in Dallas, TX with his wife Tess.

Luca Barone, Group VP, SaaS Transformation, JDA Software - Biography coming soon.

One of the key benefits of a cloud offerings is the ability to collect customer data more easily and leverage that information to develop better products, services, and product-driven customer journeys. Just because your product is deployed in the cloud, and has been instrumented to capture the customer use, this doesn’t not imply you can actually leverage all of the data insights. Essential planning and collaboration across business functions is required to turn that raw customer data into precious gems that the company can use to deliver a delightful customer experience. This session will review Informatica’s continuous analytics journey to support their cloud product offerings and all related business functions. Hear about the challenges they overcame, the lessons learned, the new organizational muscles flexed and strengthened, and the vision for where the journey is headed.

One of the key benefits of a cloud offerings is the ability to collect customer data more easily and leverage that information to develop better products, services, and product-driven customer journeys. Just because your product is deployed in the cloud, and has been instrumented to capture the customer use, this doesn’t not imply you can actually leverage all of the data insights. Essential planning and collaboration across business functions is required to turn that raw customer data into precious gems that the company can use to deliver a delightful customer experience. This session will review Informatica’s continuous analytics journey to support their cloud product offerings and all related business functions. Hear about the challenges they overcame, the lessons learned, the new organizational muscles flexed and strengthened, and the vision for where the journey is headed.

So you want to design a profitable outcome-based offer? It starts with understanding what your customer values, how your customer operates and their role in achieving the desired outcome. In this session, we’ll introduce a behavioral and value-based segmentation framework and the application of that framework to drive profitable XaaS offers.

About the Speaker

Laura Fay is the vice president of XaaS product management research for TSIA. She is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in product management, general management, product development, and customer success.

In recent years, Laura has lived the XaaS business transformation journey at multiple companies. She has experienced success in large well-established enterprises and a number of early stage high growth companies, including Good Technology (acquired by Blackberry), Sendia (acquired by Salesforce), Scalix (Founding Exec), ShareData (acquired by E*TRADE), cc:Mail (acquired by Lotus Development & then IBM) and Retix (co-founder, IPO). Laura holds a Bachelor's degree in Computer Science (Hons.) from Trinity College Dublin, Ireland, and an MBA from Santa Clara University, California.

As service revenues continue to rise across the technology industry, services organizations are gaining a seat at the business strategy table. What does this imply for product management? Are technology and services teams destined to continue in their traditional silos, collide or establish harmonious partnerships? This panel of accomplished product management leaders will share their experience with emerging technology-service organizational handshakes.

About the Speaker

Laura Fay is the vice president of XaaS product management research for TSIA. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in product management, general management, product development, and customer success.

In recent years, Laura has lived the XaaS business transformation journey at multiple companies. She has experienced success in large well-established enterprises and a number of early stage high growth companies, including Good Technology (acquired by Blackberry), Sendia (acquired by Salesforce), Scalix (Founding Exec), ShareData (acquired by E*TRADE), cc:Mail (acquired by Lotus Development & then IBM) and Retix (co-founder, IPO). Laura holds a Bachelor's degree in Computer Science (Hons.) from Trinity College Dublin, Ireland, and an MBA from Santa Clara University, California.

Technology companies are adapting their offers to meet the demand for consumption models and cloud-native companies are striving to deliver profitability. Product management is at the epicenter of the impact circle to drive growth and profitability in these technology-as-a-service businesses. Absent their vision and leadership for outcome driven customer experience, effective offer design and a product that drives scale into the business, XaaS success is unlikely. The product management team that embraces and drives a formula of proven practices for XaaS profitability will win the game. In this closing session, Thomas Lah creates a compelling game plan and call to action to product management leaders to step up to the challenge.

About the Author

Thomas Lah is executive director of TSIA. Since 1996, he has used his incisive analysis, strategic thinking, and creative solutions to help some of the world’s largest technology companies improve the efficiency of their daily operations. He has authored several books, including, Bridging the Services Chasm (2009), Consumption Economics (2011), B4B (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).

* Please note: topics and time slots are subject to change.

Venue & Accommodations

This year's conference will be held at the ARIA Resort & Casino, the crown jewel of CityCenter on the Las Vegas strip.

Room Rates

Saturday, October 13 - Thursday, October 18: $245.00 nightly rate + taxes & fees. Attendees will receive a reduced resort fee.

Book Your Room

Pricing

  Through Aug 1 Aug 2 - Aug 31 Sept 1 - Oct 16
TSIA Member $995 $1,195 $1,395
TSIA Partner $995 $1,195 $1,395
Non-Member $1,095 $1,295 $1,495

Register Now

Team Discounts

Multiply the impact of your conference experience by bringing your team to Product Next. The more people you send, the more you save!

Discount off Full Conference Registration

Teams of 3-10 20%
Teams of 11-20 25%
Teams of 21+ 30%

Questions About Registration or Specials

Contact: Susie Hiner at +1-858-674-5491. 

Please note, some restrictions on voucher usage may apply. Cancellation Policy: All cancellations must be submitted in writing via email. Learn more about our cancellation policy and terms and conditions here.

Team Discount Terms and Conditions

  • Registrations must all be made at the same time to qualify for the discounts.
  • The discounts may not be combined with any other promotional offers or discounts.
  • Voucher registrations cannot be applied towards achieving the discount thresholds.

More About Product Next 2018

At Product Next 2018, we will tackle the top questions and challenges Product Management leaders across the technology industry are facing, including:

  • What is the proven economic engine for profitable XaaS offers?
  • What role does the Product play in the customer engagement model?
  • What are the essential cross-functional handshakes necessary for XaaS in-market success?
  • How can we shift the mindset from “features” to “outcomes?”
  • How do changing customer expectations and obligations alter how we develop products?
  • And much more!

© Copyright 2018 Technology Services Industry Association (TSIA). All rights reserved worldwide.

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